Team

INAAM Botanical Beverages

United for Well-Being

Geronimo García

Founder & Chief Research and Development Officer

Founder and Co-creator

He is the founder and co-creator of INAAM, the pioneering brand of botanical sodas made with clean ingredients and created to transform the beverage industry. INAAM represents a new category of authentic, sophisticated, and forward-thinking offerings aligned with current global consumer trends.

With over 20 years of experience in the consumer goods sector—spanning marketing, sales, and product development—he has dedicated the last eight years to beverage formulation and research. Throughout his career, García has specialized in building and positioning innovative brands, leading processes that turn ideas into scalable and profitable businesses, while advising companies on strategy, commercial management, and production.

Experience

Beyond INAAM, his career includes active participation in the entertainment and hospitality industries, contributing to the opening of bars, restaurants, and the organization of large-scale events. These experiences have strengthened his comprehensive understanding of how to create lasting emotional connections between people and brands.

A professional palate and taster

Passionate about gastronomy, mixology, and exploring new flavors, García channels his creativity into innovation. As a horse enthusiast, he has adopted values such as patience, discipline, and authentic connection, principles that shape his leadership and vision. With this foundation, he continues to drive INAAM toward establishing a category destined to redefine the global beverage market.

Jorge Mario Villa

Co-Founder & Chief Narrative Officer

Co-creator and co-founder

He is the co-creator and co-founder of INAAM, a clean ingredient beverage with a presence in Colombia, Mexico, the United States, and Puerto Rico. The third of five siblings, he is a Business Administrator with an emphasis in Finance and a specialization in Audio Post-Production. With nearly 30 years of experience leading commercial teams in the financial, entertainment, and consumer sectors, he was instrumental in securing INAAM's initial capital before its expansion into the United States, and since then has focused on investor relations and the company's international growth strategy.

Experience

During his professional career, Jorge Mario was registered with the National Futures Association (NFA) Series 3 and worked for nearly a decade at brokerage firms in New York, Bogotá, and Medellín, where he specialized in international business and investments. In the entertainment sector, he has participated as an investment partner in the creation of several bars and restaurants, adding entrepreneurial experience to his career. He is also the founder of MonoVilla Music, a platform for creative initiatives that connect music, communication, and spirituality. His approach combines strong commercial leadership with a clear vision of environmental and social impact.

An explorer

In his free time, he is an amateur triathlete, proudly representing INAAM in competitions. He also enjoys music and travel.

Manuela Mejía

Communications Coordinator

Manuela Mejía is a Social Communicator and Journalist with a specialization in Marketing Management and a strong focus on strategic communication, brand positioning, and corporate culture. Her background combines the discipline of communication with a deep understanding of human behavior and the power of brands as generators of connection and meaning.

Manuela joined Inaam as a key figure in building the brand's identity and purpose. Her vision bridges creativity and strategy, ensuring that every message conveys coherence, authenticity, and purpose. She firmly believes that a brand should not only offer a product, but also inspire a more conscious, balanced, and harmonious way of living.

Experience

With over 20 years of professional experience, Manuela has worked across diverse industries—from automotive to finance and multicultural advertising—in both Colombia and the United States. This background has given her a global perspective and a deep understanding of different audiences and cultures, which today translates into more inclusive and sensitive communication within INAAM.

Throughout her career, she has led corporate communication strategies, brand positioning initiatives, and identity development for companies and high-impact projects. Her approach blends analysis, empathy, and creativity, allowing her to translate complex concepts into simple, powerful narratives. At INAAM, she channels all this experience into building a brand that inspires well-being, sustainability, and genuine connection between people and nature.

A love for nature

Beyond her professional life, Manuela is deeply passionate about nature. She lives outside the city, surrounded by countryside, mountains, and animals—a setting that fuels her inspiration and shapes her sense of balance. She believes nature teaches us about life's rhythms, patience, and the importance of authenticity.

Her hobbies include traveling, which allows her to explore new cultures, discover authentic flavors, and collect memories that spark her creativity. She also enjoys gardening and cooking, where she experiments with ingredients, aromas, and textures that awaken the senses and reflect her connection to the natural world.

Andrew Aguilar

SVP of Strategic Growth

Experience

Andrew Aguilar is a board-level commercial and growth executive with 30 years of experience building premium consumer brands and scaling profitable CPG platforms globally. He has led international expansion initiatives across 70+ countries, generating more than $200M in revenue through disciplined route-to-market design, pricing and trade governance, distributor performance management, and brand-led growth strategies.

At Nestlé USA, Andrew transformed the international business into a strategic growth engine by building multi-regional distributor networks, optimizing large-scale portfolios, and implementing data-driven commercial governance across retail, e-commerce, and foodservice channels. He later served on the International Board of Ferrara Candy Company, where he designed and executed the Latin America expansion model, driving accelerated growth and improved investment efficiency.

Andrew also brings deep cross-functional expertise from his role as Regional CIO for Nestlé Latin America, enabling him to connect technology, analytics, and talent development directly to commercial performance. He has lived and worked across multiple regions, bringing a global, execution-focused perspective to complex growth environments.

Michel Alfredo Férez Numa

Director of Procurement and Logistics

Experience

"My commitment is operational excellence: transforming technical processes into solid and sustainable financial results."

Operations, Production & Supply Chain Strategist

With over 30 years of experience, Michel is a seasoned leader in production, logistics, and supply chain management. He combines the technical precision of Mechanical Engineering with strategic business insight, consistently turning operational challenges into competitive advantages.

His expertise spans end-to-end supply chain optimization, industrial planning, continuous improvement methodologies (including Poka-Yoke and statistical control), strategic sourcing, and rigorous quality assurance. He has successfully expanded operations through satellite plants and optimized national distribution networks while strengthening supplier partnerships through high-level negotiations.

While his core expertise lies in the beverage sector, Michel's leadership extends across automotive, cosmetics, and hydrocarbon transportation industries. His multidisciplinary perspective allows him to apply cross-industry innovation to cost engineering, operational efficiency, and inventory control.

Our DNA is 50% Science, 50% Soul.

We don't hire employees; we recruit obsessives. People who stay up at night thinking about the molecular structure of Hibiscus or the perfect serif for a label.

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Sourcing Trials

Global Ph.Ds

Synthetic Additives